40% of families are more likely to buy frozen food since the pandemic
Have you found yourself buying more frozen food?
A fish finger sandwich or a pile of chicken nuggets was the go-to comfort food for a lot of people during the pandemic. And, a recent study by Birds Eye of 2,023 parents, found that 40% were considering buying frozen foods more than ever before since the coronavirus pandemic.
Photo by Bozhin Karaivanov on Unsplash
Reasons for this include convenience – with 50% of respondents citing it as a key consideration – avoiding unnecessary supermarket trips (46%), and cutting down on food waste (44%).
Another factor taken into consideration is cost, as 76% of those surveyed said they had saved up to £90 a month by buying frozen food instead of fresh produce. The study also revealed that fish was in the top three items bought frozen.
Mike Sowerby, marketing manager at Birds Eye said: “We’ve long championed the benefits of frozen fish, and it’s great to see so many recognising it as a staple item in the freezer for the whole family.
“This has been especially prevalent during lockdown with parents juggling work and homeschooling, and frozen foods playing such a helpful role in busy family lifestyles. Fish fingers have been a household favourite for many years and we’re confident they still will be in years to come, as consumers continue to learn about the many benefits of frozen food.”