If you've given writing on FoodTribe a shot, you probably already know that a headline can make or break your post. Finding a good headline is, just like baking, an art: you should always try to come up with multiple headlines before publishing your post. To help you do so, here are our tips:
TIP 1: MAKE IT CLICKY
Your headline needs to give the reader a reason to read your article.
Lou Lou sparkled curiosity by framing her headline with a relatable topic (hangover), something of value for the reader (help cure), and a list of solutions (five tips) - which is a killer recipe for a headline.
You can also add emotional elements or strong words. For instance, Lou Lou could have also chosen:
THE FIVE BEST HANGOVER CURES EVER
MY FIVE FAVOURITE METHODS TO HELP CURE A HANGOVER
THESE ARE THE ONLY TIPS YOU'LL NEED TO CURE YOUR HANGOVER
Ultimately, it all up to how you want to convey your message.
TIP 2: MAKE IT ENGAGING
There are multiple ways to make a headline engaging. The easiest and most foolproof method is asking a question:
You can also try triggering a discussion by stating a strong opinion, such as
HERE'S WHY RAMEN IS NOT THE BEST BUDGET-FRIENDLY STUDENT FOOD
I HATE RAMEN - AND HERE'S MY STORY
Keep in mind when stating strong opinions to keep your posts positive - do not offend others or use inappropriate language.
TIP 3: TELL A GREAT STORY
Human civilization made it this far powered by our passion for telling stories and we all love a good one. A headline that contains a bit of a fresh story will always catch a reader's attention. Don't forget to frame it in a way that is interesting. "ROADSIDE WEEDS BREAD" would not work as well as Mike Fernie's chosen headline:
TIP 4: DO NOT CLICKBAIT
This one is simple. Always deliver what you promise. Do not write a headline that has nothing do to with the article.
TIP 5: CHECK YOUR GRAMMAR
Check your headline as many times as your favourite vodka is filtered. A typo will get give you the worst hangover.
Do not add final stops or excessive punctuation, ok????!
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