As coronavirus spread, online grocery orders shot up by over 120%
Orders of pasta increased by almost 700%
Well at least there’s some good news in these end-of-days times. Online grocery shopping in the US has risen by around 123% year-on-year, likely in response to the coronavirus pandemic.
New research from Chicory, which is a food technology company based in New York, compared the percentage change of online grocery orders made between January-March 2019 and January-March 2020.
And the study gives a good insight into what people are ordering in these uncertain times of social distancing. Orders of items with a long shelf life, such as canned food, evaporated milk and pasta have risen well beyond that 123% benchmark figure. In fact, pasta orders increased by a staggering 698.88%.
Orders of canned crushed tomatoes increased by 316.42%, and cans of black beans went up by 162.77%. For canned green chillies it was 253.30%. And orders of canned pinto beans shot up by 245.21%. (Sounds like a promising meal someone’s got there).
So it appears people have their pantry staples covered. But according to the data, they didn’t forget the freezer. Frozen pizza sales have risen 180.57%.
Orders of fresh produce like fruit, veg and meat did also increase, but they remained below the benchmark rate.
Chicory’s director of retailer development, Nick Minnick, said: “As evidenced in China and now the United Kingdom, coronavirus causes inventory wipeouts in grocery stores, as worried consumers stock up on non-perishable foods, toiletries and anti-bacterial and sanitising products.
“However, for those living in food and retail deserts in rural areas and inner cities, online grocery will be that much more important to ensure that they receive the supplies needed.
“Retailers who don’t offer online ordering and delivery or only offer limited options will experience detrimental hits to sales as consumers opt for competitors who offer e-commerce options and delivery, like Amazon and Walmart. Additionally, retailers who have their own fulfilment centres fully stocked with packaged foods, like pasta, beans and rice, will benefit as local store inventory dwindles and shelves are wiped clean.”