- cr: Impossible Foods

As meat shortages loom, Impossible Burger rolls out to more stores than ever

Early data suggests people are eating more plant-based meat as a result of the pandemic

25w ago

4.9K

We recently reported on how the US is facing a possible meat shortage, with several stores limiting the amount of meaty purchases you can make in one visit. And yesterday it was reported that many Wendy’s restaurants have run out of beef.

You might be thinking this is the opportune time to bring more veggie-friendly items into your life. Meat alternatives are a great way to do this. And you won’t be alone; according to The Financial Times, US sales of plant-based meat subsitutes increased 200% in the week ending April 18 compared to the same period last year. (US sales of conventional meat increased by 30% during the same period.)

Impossible Foods is one of the companies taking advantage of this unique moment. The makers of the Impossible Burger (you can find it at Burger King, among other places) announced this week that it is accelerating its rollout to retail stores.

The plant-based burgers are now available at an additional 1,700 Kroger stores. In total that means you can now buy Impossible Foods at over 2,700 retailers across the US.

The meat-free beef is sold in 12-ounce packages and priced between $8.99 and $9.99. Find it in the frozen, fresh or plant-based sections of Kroger stores.

Just a few weeks back, Impossible Foods said it was rolling out to 777 additional supermarkets across California, Nevada and the greater Chicago area. That expansion meant Impossible was in almost 1,000 grocery stores. This week’s news has almost doubled that number.

Impossible Foods has quickly pivoted to retail sales, because the pandemic hit their restaurant partners hard. According to The Spoon, the company plans to expand its retail presence “more than 50-fold” this year.

Meanwhile, Impossible’s big rival, Beyond Meat’s revenue jumped 141% in the first quarter of this year, but is has withdrawn its 2020 forecast due to coronavirus.

Impossible vs Beyond: which do you prefer? 🍔🍔🍔

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Comments (4)

  • Had an Impossible Burger next to a real burger at a really good burger joint locally. I could tell a difference between the two but couldn't tell you which was real and which was the Impossible Burger. It was pretty good and surprising!

      5 months ago
  • I've had The impossible Whopper from Burger King. It's not bad. Health-wise, it's not much less calories than a normal Whopper. So it's not much healthier than actual meat, but is an almost passable and tasty substitute.

      5 months ago
  • That's truly unfortunate.

      5 months ago
  • I'd rather eat my dog

      5 months ago
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