Bath Ales launches new initiative to help say cheers to NHS heroes
Beers to the best of them...
Is there a special someone that springs to mind when you think of people who have helped you out during these difficult times? Maybe you'd like to be a mate back and buy them a Bath Ale that they can redeem just as soon as social distancing restrictions have been lifted, and pubs reopen.
Through the West Country brewer's new initiative, for every thank you beer bought, £4.50 will be match-donated to NHS Charities Together by St Austell Brewery’s Charitable Trust – supporting good causes and individuals in need across the South West.
Pints can be claimed in any St Austell Brewery or Bath Ales-managed pub, as well as the taproom at Hare Brewery, within three months of them reopening their doors. As for any free pint vouchers that aren’t redeemed within three months of the pubs reopening, 100 per cent of the un-claimed pint cost will also be donated to NHS Charities Together.
“Right now, there are people across communities large and small doing their bit in the fight against Covid-19; from our incredible NHS staff, volunteers and carers to supermarket and production workers, delivery drivers – and hundreds of heroes in-between," said Piers Thompson at Bath Ales. “We’ve created this gifting scheme to give people the opportunity to say 'thank you' to the Coronavirus heroes in their community, for their incredible work."
Set up in 2003, St Austell Brewery’s Charitable Trust is funded by contributions from the brewery plus donations and fundraising events held by its head offices, depots and pub teams, as well as free trade customers. Since it was launched, it has donated more than £800,000 to good causes across the region.
To thank someone who's done you a solid recently, visit Bath Ales’ online shop, add a ‘hero pint’ to your basket and draft a short message for your nominee. The brewery will then email the recipient a single-use voucher, with details on how, and where, they can redeem their pint.