Berry producers aim to use 100% recyclable packaging by 2025
It’s hoped the new plan will reduce food waste as well as plastic waste
I like to eat berries for breakfast pretty much every day. But I’ve been feeling increasingly guilty about the packaging - which is always plastic - and the impact it’s having on the environment.
So I’m happy to see that major fresh berry producers across North America have this month announced a new industry-wide goal. They’re aiming to use 100% recycle-ready packaging by 2025.
The California Strawberry Commission, the North American Blueberry Council, Asociación national de Exportadores de Berries, members of the National Berry Crops Initiative and South American exporters are joining forces to increase the use of sustainable packaging.
In a statement, the group of organisations said they are planning to encourage consumer recycling of plastic berry containers (the ones with the lids are known as clamshells).
They are also going to establish new purchase specifications for packaging manufacturers. The hope is that the berry clamshells will be recycled back into packaging.
“Berry farming has a long history of innovation and leadership that once again came together to make this ambitious pledge,” said Rick Tomlinson, president of the California Strawberry Commission.
“Achieving 100% recycle-ready packaging represents the type of continuous improvement that is common among farmers as they strive for ever-improving efficiency.”
Henry Bierlink, president of the National Berry Crops Initiative, added: “Clamshell packaging revolutionised the ability of berry growers to transport their fruit to consumers nationwide.”
“Now, the industry is working together on the next phase of that revolution, one that preserves the ability to safely transport fresh berries to market while minimising product damage, reducing food waste and demonstrating ongoing environmental stewardship.”