BK is hoping this moldy Whopper will make you buy more burgers
Their new ad campaign is pretty out there
Burger King has taken a very out of the box approach in its latest marketing campaign.
It’s an extremely unappetizing video of the chain’s signature Whopper burger rotting in slow motion.
As the lettuce wilts and furry green fungus begins to grow over the burger, we start to feel sick, and honestly? A burger is the last thing on our minds.
But the aim behind BK’s unconventional tactic is to promote their new efforts to get rid of artificial preservatives and other additives.
The TV commercial shows the new all-natural Whopper slowly decaying over the course of 34 days — sound-tracked to Dina Washington's 1959 hit "What a Difference A Day Makes".
At the end, the burger is a blue and green disaster. Well, watch for yourself:
Many food commercials use food coloring, preservatives and other special effects to make the grub look really appetizing.
BK are banking on the fact that these days we want wholesome, additive-free ingredients that the disgusting sight of a rotting burger will be an incentive to buy.
Pretty ballsy move, we say.
But it’s probably backed up by the stats. A 2018 Nielsen report found young adults are more willing to pay higher prices for products made with natural, more environmentally-friendly ingredients. And just over half of millennials are buying more organic products than they did five years earlier.
BK restaurants in Europe have mostly gotten rid of preservatives.
"We believe that real food tastes better," Restaurant Brands International (which owns BK) Global Chief Marketing Officer Fernando Machado said in a statement. "That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."
In fact, you may have already tried the preservative-free Whopper in the US and not known it. Christopher Finazzo, president if Burger King's Americas division, said: "The product is already available in more than 400 restaurants in the country and will reach all restaurants throughout the year.”
Are you more likely to buy BK after watching the rotting Whopper?