Bollinger 007 bar opens in the oldest arcade in London
Care for a glass of Champagne?
I went to the Burlington Arcade once. It’s a five-minute walk from Piccadilly Circus and some call it the ‘oldest shopping mall’ in London. Which it is, in a way. It really depends on your definition of a ‘mall’ but the Burlington Arcade opened in 1819, and it’s an institution in the UK. Just like James Bond. So, if you had to open a Bollinger’s 007 bar in London, where would you do it?
James Bond famously drinks Bollinger champagne (the brand first appeared in the 1973 film Live And Let Die, but the partnership officially began in 1981) and in order to celebrate the release of Bond 25 - No Time To Die - Bollinger and EON Productions teamed up to open the world’s first Bollinger 007 Champagne bar and the only standalone branded bar in London. And they obviously had to pick a unique and special location.
Spread across two floors, the Bollinger bar welcomes guests with a replica model of the iconic Aston Martin DB5. The bar, located on the ground floor, is adorned with gold leaf walls and brass and marble furniture, while the top floor will be used as a lounge.
The bar is obviously also as a shop, where you can buy, among other things, the Bollinger 007 Limited Edition Millésimé 2011 – a vintage Champagne created entirely from Pinot Noir from the Grand Cru village of Aÿ. There’s also a limited edition gift box, which includes a bottle of Bollinger Special Cuvée and… an Aston Martin DB5 model.
The Burlington Arcade is situated at 51 Piccadilly, W1J 0QJ, London.