Brad Pitt set to release rosé Champagne
The actor is keen to help promote the image of rosé Champagne
This year, as well as being the year of the pandemic and chaos and no-one knowing what on earth is happening, it has also been the year of the celebrity wines.
Celebrity wine is in no way a new concept, but there seem to have been so many of them this year: Kylie’s rosé, Cameron Diaz’s ‘clean’ wine, the Delevingne sisters launching Prosecco, Missy Elliott, Post Malone…
But of course Brad Pitt isn’t new to the wine game. He and ex Angelina Jolie have been making Château Miraval wine from their estate in Côtes de Provence since the early 2010s – and it’s been super successful with critics raving about it.
Pitt's focus is now on a dedicated rosé Champagne house, producing Champagne called Fleur de Miraval.
Fleur de Miraval Exclusivement Rosé, has been fine-tuned over five years by the Perrin (co-owner with Pitt) and Péters (Rodolphe Péters, owner of the Pierre Péters maison in Le Mesnil-sur-Oger) families.
It’s set to be released on 15 October, and is a blend of 75% Chardonnay and 25% Pinot Noir, aged in Le Mesnil-sur-Oger for three years. The first run will be 20,000 bottles and it will debut in the US.
Pitt recently told People magazine, "The result is spectacular and I'm very proud of it. Miraval isn't a 'celebrity' wine for me. Above all, it's a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence. For the wine, I partnered with the Perrin family. They have been winemakers for five generations. Together, we're in it for the long term. It's not just a passing trend."
The Champagne won’t be cheap though. It’s expected to cost around £290/$390/330 Euros a bottle, which means it’s priced similarly to Jay-Z’s Ace of Spades.