Brewer makes beer that tastes horrible to highlight effects of climate change

Are you into disgusting beers? This one's for you

5w ago

New Belgium Brewing has just launched a new beer that's apparently supposed to taste horrible, on purpose, to underline the potential consequences of climate change. The Colorado-based brewer (in Fort Collins) officially revealed their new beer on April 22, on Earth Day, and they've called it the Fat Tire Torched Earth Ale, loosely inspired by the Fat Tire, their flagship Red Ale, but worse.

It's brewed using "less-than-ideal ingredients" that would be available in a "post-apocalyptic", climate-ravaged dystopian future. Instead of regular malts and barley, the beer is made using millet and smoked malts "to mimic the impact wildfires will have on water supply". I haven't tried the beer - I'm certainly curious - but the company says it is a "dark starchy liquid with smokey aromatics [that] is not likely to win any awards, but does highlight the stakes of climate change for beer lovers everywhere".

Steve Fechheimer, New Belgium CEO, said they created this unusual beer because "If you don’t have a climate plan, you don’t have a business plan. As a medium-sized company, New Belgium can only have a medium-sized impact. We need more of the big guys to step up, too.”

Fat Tire Storched Earth Ale is available from the company's website or you can enjoy a pint or two at the company's two taprooms in Fort Collins, Colorado, and Asheville, North Carolina.

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Comments (3)

  • Really? What a waste!

      1 month ago
  • Interesting thought

      1 month ago
  • Mr. Fechheimer might want to check the facts before using beer for propaganda.

      1 month ago