Brewery that mostly hires active gang members launches a new beer

They do it to keep them away from the streets

7w ago

TRU Colors brewery has a very simple, if a bit controversial business model: they hire active gang members in an attempt to keep them away from the streets.

Around 80% of employees are active gang members - as in, people who are still part of an organized gang. TRU Colors, based in Wilmington, North Carolina, has finally launched a new beer after a number of setbacks, including gang-related deaths of some members of the company.

George Taylor, founder of TRU, said the company believes “an economic opportunity would stop the violence” and he further explained that he founded the brewery following the shooting and death of 16-year-old Shane Simpson.

The brewery operates out of an abandoned building on Greenfield Street in Wilmington and Taylor is adamant this business model will ultimately help some people find a different way of life.

Taylor strongly believes in his idea, as does Miller Coors, one of the largest brewing companies in the U.S., which invested in the TRU in early 2021.

TRU Light, this is the name of their new beer, is a 4.2%-ABV low calorie lager, available in North Carolina, with plans to expand nationwide, possibly with Miller Coors’ help.

What do you think of this idea? Would you buy their beer? Let me know your thoughts in the comments below.

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Comments (3)

  • No, I wouldn't buy it, mostly because it's not my type of beer.

      1 month ago
  • Is it like: you buy our beer or else...? 😊

      1 month ago