Bristol Gin makes idiotic attempt at shock advertising
The brand referenced Donald Trump’s ‘shooting and looting’ tweet...
A gin company tried to take shock advertising to a new level this week, and failed spectacularly.
Bristol Gin has faced monumental backlash and criticism after it posted on Twitter, referencing Donald Trump’s ‘shooting and looting’ tweet. The phrase was coined by Miami Police Chief Walter Headley in 1967, referring to his aggressive policing policies in black neighbourhoods. Trump used the same quote to ‘warn’ protesters in the US.
Across America, and other countries, people have continued to protest after the death of unarmed black man George Floyd while he was in police custody. The arresting officer Derek Chauvin has been charged with his murder.
Bristol Gin attempted to see this as a marketing opportunity.
The tweet which has since been deleted
The post featured the company’s Turbo Island Edition, a shot glass with a flame coming out of it and rag stuffed into one of the bottles, reminiscent of a Molotov cocktail. The caption said, “When the shooting starts the looting starts. Voted No 1 gin by rioters for its complex botanical mix and high flammability. #gin #bristol #PartyParrot #burningbridges”.
Predictably, Bristol Gin deleted the post, and issued an apology. It says, “Apologies. We would like to formally apologise for a post made earlier this evening in which a phrase used by Donald Trump in a recent tweet was turned around to say “when the shooting starts, the looting starts” as a reference to our 75% Abv Turbo Island edition. We understand it is a very serious situation, which we should not have made light of. In no way do we condone any form of violence or racism, nor do we condone Donald Trump.”
As expected, the apology has also gone down terribly...
People have also been contacting companies which stock Bristol Gin and informing them of the tweet.
It's not the first time Bristol Gin has attempted shock tactics. Two years ago it launched a vodka called Novichok after Dawn Sturgess died in the Novichok poisoning scandal in Salisbury. Bristol Gin apologised to the family and withdrew the vodka from sale. Looks like it hasn't quite learnt from past mistakes...