British Airways dropped M&S and picked up Tom Kerridge for its in-flight food
Has the tide finally turned for in-flight meals?
In-flight meals are (usually) notoriously horrid and airlines have been trying to change that for a very long time. With mixed results, dare I say. In a bid to improve the quality of the food on board, British Airways decided to ditch M&S and hire celebrity chef Tom Kerridge to prepare fancy, and hopefully delicious, dishes for their new 'Speedbird Café' service.
The new menu will now include a vegetarian Spiced Cauliflower & Chickpea Tortilla Wrap, Soft Brie & Apple Chutney Ploughman’s sandwich and Ham Hock & Smoked Cheddar Sandwich, Warm Steak & Ale Pie and Chicken, Bacon & Celery Brioche Baguette. Each item on the menu costs between £4.10 and £4.50.
You can also get the good stuff when it comes to drinks and snacks. You can have Pannier Champagne (£17 for 375ml), Dash Sparkling Spring Water (£2), Bloody Mary (£6.50) and you can even get an airline-themed beer called BrewDog Jet Stream (£4.50). Tapas Box by Jose Pizarro (£5.95) and Cambrook nuts (£1.50) are also available.
This is a 'buy you before you fly' type of menu, which means that orders must be placed up to 12 hours before departure on the High Life Shop website (duty free is available). This is important because you won't be able to purchase any of those items on the spot once you're airborne.
"Britain is known all over the world for the quality of its meat and so these pies will be like ambassadors for British cuisine, with proper, glazed pastry and oozing with flavour,’ said Tom Kerridge. "And the sandwiches will have a lot of crunch and punch. They’ll be substantial too".