Brits are loving fry-ups during lockdown
Unsurprisingly, the concept of dieting seems to have been put on the backburner.
What have you been eating during the arduous weeks of lockdown? Those packets of granola are still waiting for you in the cupboard and there are loads of fruits available at the supermarket. How are those New Year resolutions going?
Fortunately, you can hide the reality from yourself because it turns out that everyone’s been doing the same thing. Healthy eating is a great idea when you’ve just slouched over the Christmas period into a bright and prosperous new year; however, this year happened to be 2020, so comfort eating is fine. In fact, I think it should be encouraged.
Figures released by data gathering firm IRI show that during the four weeks to April sales of sausages and bacon in the UK boomed. While bacon managed a meagrely increase of 29.6%, bangers surged forward by 30.8%. Other meat products faired favourably too with pork pulling forward by 25.5% and beef growing 19.2%. The time period covers the beginning of lockdown and the subsequent mass panic buying that plagued shops.
Meanwhile, data surveyor Kantar recorded a giant increase in the number of people enjoying traditional full English breakfasts while sheltering from the effects of COVID-19. In the four weeks up to 19th April, household fry-ups ballooned from eleven million to twenty million. It’s no wonder we couldn’t get any eggs.
Meat substitutes did not achieve such prosperity, however. While sales in the same period dropped from 13.8% in 2019 to 12.5% this year, it is thought that the decrease surrounds consumer concerns about financial troubles during and after the coronavirus pandemic (as meat-free produce is often more expensive than the animal alternatives).
All things considered, it’s probably not been a very successful time for avocado growers. But, at least people have been learning to fry their own sausages rather than relying on the burnt variety provided by Wetherspoons pubs.