Bud Light releases pumpkin spice and toasted marshmallow hard seltzers
Summer is officially over, I guess
Bud light is America’s best-selling beer and now that the hard seltzer market is booming - and with Fall and Christmas approaching - the beer brand has decided to launch a new range of hard seltzers with Autumnal flavors.
The new Fall Flannel 12-pack from Bud Light Seltzer comprises four seasonal flavors: Pumpkin Spice, Toasted Marshmallow, Maple Pear, and Apple Crisp.
"Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors," said Bud Light’s marketing VP Andy Goeler. "We're excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions."
Bud Light Seltzer Pumpkin Spice has notes of "pumpkin, cinnamon, nutmeg, and vanilla flavors." Toasted Marshmallow is described as "sweet marshmallow with a hint of chocolate flavor [that's] paired with the refreshment of a seltzer." Maple Pear apparently offers "the refreshingly tasty pair of maple syrup and pear flavors." And then you’ve got Apple Crisp, coming in with "all the flavor of apple pie with all the refreshment of a seltzer."
The Fall Flannel pack is already available, packed in 12-ounce, 100-calorie cans.