Burger King Finland celebrates pride by revealing its love for McDonald's
Burger King advertisements get better and better...
To celebrate Pride in Finland, Burger King Finland has launched a new campaign; "Love conquers all". According to Burger King Finland, it is a celebration of love and all the forms love takes. The advertisement depicts the Burger King sharing a long-awaited kiss with Ronald McDonald.
Pic Credit: Burger King Finland
"The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins" says Kaisa Kasila, Burger King Finland's Brand Manager.
The campaign includes outdoor and print advertising as well as Burger King's own channels (social media & digital) and restaurants around Finland during Helsinki Pride Week. The creative partner behind the idea and the execution of the campaign is TBWA (Helsinki branch), who are well known for disrupting the market, and this is proof of their work.
Burger King "Love conquers all" outdoor advertisement. Pic Credit: Burger King Finland
"Burger King has always stood for equality, love and everyone's right to be just the way they are. The only instance where it might not seem so, is when we're bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald's stands for the values we stand for, too" says Kasila.
This isn't the first time Burger King Finland has made headlines with some form of fun with McDonald's. Earlier in the year, Burger King Finland launched a campaign for free delivery, if the delivery location was a McDonald's restaurant, in addition to placing ads for that very campaign outside all McDonald's restaurants. But, this leaves me to ask you a very important question👇