Burger King to launch two new meat-free burgers
Following the success of the Impossible Whopper, the burger giant is expanding its vegan selection
Earlier this year, Burger King launched the Impossible Whopper. Dipping its toe into the ever increasing vegan market for the first time, this was a plant-based alternative to its long standing beef burger menu.
The burger giant is hailing it a huge success, announcing the strongest growth since 2015. On top of that, Burger King is expanding its vegan range, giving new clientele some variety.
The Rebel Whopper is the plant-based alternative to the firm favourite, the Flame Grilled Whopper. The other offering is the Rebel Chicken King which, presumably, will offer the same great taste of the chicken sandwich, without the meat.
So confident is Burger King that its vegan-friendly alternatives match up to the original offerings, it piloted the plant-based patties in Sweden as part of a "50/50 menu". This left visitors blind to whether they had ordered the beef version or the plant-based version.
Of course, they were also free to order the vegan versions, if they chose. We await the results of the 50/50 trial, but news of distribution further afield is promising!
Be sure to specify you'd like your meal vegan-friendly, though. In an odd move, the fast food chain is claiming the same great taste comes from the patties being grilled alongside their meat counterparts, soaking up all that flame-grilled goodness. That rather defeats the purpose of the meal, but easily avoided now you know.