Cadbury finally settles chocolate in fridge debate

The confectionery master has brought an end to decades of wrangling.

1y ago

I didn’t even know that an argument existed between people that believed that chocolate should be stored in the fridge and those that thought it has to be kept in a cupboard. But, in an age where controversy is the key to instant fame and fortune, it’s safe to say that my ignorance was incredibly naïve.

My discovery of the dilemma also posed me with a problem. As a very occasional writer of a blog that reviews chocolate, it would not do much for my credibility if I had been getting the basics of chocolate management wrong for so long.

Suddenly, the stakes became a lot higher. It really put piffling issues like the impending global climate catastrophe into perspective.

In times of great concern it is expected that the big hitters take to the stage and initiate total control over dangerous circumstances. The refrigerated chocolate debate was no exception, as now Cadbury has finally revealed the correct way of storing chocolate.

It is, naturally, in a cupboard (I can breathe a sigh of relief).

Cadbury Australia made the seismic announcement on Twitter, confirming that: “chocolate should always be stored in a slightly cool, dry, dark place such as a cupboard or pantry at temperatures less than 21°C to ensure the quality isn't compromised.” Presumably a politician’s soul would work just as well.

At long last a conclusion to a debate that has always had an obvious answer, because why on earth would anyone want their chocolate turning to granite after being cemented in a fridge? But, I suppose there are people out there who enjoy eating peanut butter. Humans are scary beings.

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Comments (18)

  • Still wrong though. Nothing beats the snap of a cold bar of chocolate.

      1 year ago
  • Bruno Bouchet and all others could have just read the 'Store in a cool, dry place' on the wrapping. A good result today, but Twitter is no way to resolve a thing.

    As far as I was aware, people stored chocolate in the fridge because during an Australian summer, it's about as close as you'll get to a cool dry place.

      1 year ago
    • That's very true. Not an issue in the UK, obviously. I also agree that Twitter is a very good place for starting arguments, but not necessarily finishing them

        1 year ago
  • It really depends on the weather. On an average UK day cupboard but with the recent heat definitely the fridge. One of my food fails was leaving chocolate in a hot car. Things got very messy 😂

      1 year ago
    • That’s happened to me a few times, leave a bar of chocolate in the car in summer and come back and it’s turned to liquid

        1 year ago
  • Anyone who keeps chocolate in the fridge is a certified psychopath... (soz hahaha)

      1 year ago
  • Maybe someone should invent chocolate cooler

      1 year ago