Cadbury's are working on a vegan dairy milk bar
Cadbury have revealed that they are working on a vegan version of their legendary dairy milk, but no launch date has been given.
Exciting news for vegan chocolate lovers: Cadbury's have revealed that they are in the development stage of a new vegan version version of their ever popular dairy milk bar. The company revealed this information in an interview with the Independent, to whom a spokesperson said:
“We’re always listening to our consumers, so we can develop and provide people with a greater choice of products. This includes looking at a plant-based Cadbury Dairy Milk bar however, we have no immediate plans to launch a new product in market.
Apparently, sourcing a substitute that is safe for people with nut allergies is proving a sticking point, and the brand isn't going to settle for second-best:
The spokesperson said that, "we are only interested in launching a new vegan product that retains the texture and taste that our consumers expect and love from Cadbury products."
Some might wonder where this leaves the brand in terms of packaging and marketing: not only has the product got 'milk' in the name, but the slogan for cadbury's has been 'a glass and a half' for over a century. I suppose it'll be a glass and a half of oat milk now?