So, let me break it down for you. Ceres Italia, the Italian division of the popular Danish beer brand, has just launched a fantastically clever marketing campaign. FINALMENTE FUORI, that's the name of the campaign, is Italian for "finally out" and it refers to four new types of Ceres beers that are going to be available starting from May 4. Well, here's the kicker, the current lockdown in Italy is going to be gradually lifted...starting from May 4. I'm lost for words. And the best part about it is how they've captioned their first post to promote the campaign: "they wanted to go out, too". Hats off, Ceres, well played.