Champagne brand Moët is launching a new... tequila
It's called Volcan De Mi Tierra Tequila
Moët, one of the largest and oldest champagne brands, has launched a brand new tequila under a new brand called 'Volcan De Mi Tierra', which is going to join the growing family of spirits and drinks that are now part of Moët Hennessy/LVHM.
Moët & Chandon was founded in France in 1743 and today it is part of (and technically co-owner of) LVHM (full name LVMH Moët Hennessy Louis Vuitton), which also owns Dom Pérignon, Krug, Hennessy and Veuve Cliquot among others.
They call it 'Volcan' because the tequila will be produced in the volcanic region of Jalisco, Mexico - home to several prominent brands including Jose Cuervo - using agave grown in soil that's fertilised by the eruption of a volcano itself. The volcano, by the way, is also named Tequila.
In order to produce Volcano tequila, the agave is selected from two separate regions of Jalisco: the Lowlands, known for their typical herbal and spicy flavour, and the Highlands, known for their sweeter and fruity notes. Each agave is distilled separately before being blended to create the final product.
The distillery is located at the base of the Tequila volcano, which last erupted around 200,000 years ago, and run by the Gallardo family, one of the oldest tequila-making families in Jalisco.
“Volcan De Mi Tierra is not only a Tequila, it is the creation of a unique profile, enhancing all the nuances from each region,” said Volcan De Mi Tierra COO Santiago Cortina Gallardo. “Throughout this process we have continuously refined our craft and have ultimately produced world-class expressions.
Volcan De Mi Tierra Blanco and Volcan De Mi Tierra Cristalino will be available in the UK, priced at £44 and £62 per bottle respectively. Blanco is characterised a fresher, cleaner taste, while the Cristalino is bit sweeter, aged in whisky and brandy barrels. Both will be available from Master of Malt and The Whisky Exchange.