Chipotle has dropped a new limited-edition collab piece for their apparel line
The Chipotle Goods line is giving the viral 'Chipotle Is My Life' kid the recognition he deserves - with a collaborative limited-edition shirt
Mexican grill restaurant-chain Chipotle has announced that they will be launching a limited-edition drop as part of their Chipotle Goods line, in collaboration with Roy Murray - the 12-year old internet sensation who went viral for his video in 2014, where he exclaimed "OMG, I love Chipotle. Chipotle is My Life".
The drop includes a new t-shirt and long-sleeved tee emblazoned with an illustration from the video and the famous expression written across the image in bold text.
All the profits generated from the sale of Chipotle Goods will go towards the support of organisations focused on making fashion or farming a more sustainable venture.
The new apparel additions are available now for purchase on the Chipotle Goods website.
The "Chipotle Is My Life" Bowl
Chipotle is also adding a new item to their menu for fans to enjoy Roy's favourite entrée that elicited his famous reaction. The "Chipotle Is My Life" Bowl features double white rice, black beans, chicken, tomatillo-red salsa, roasted chilli-corn salsa, sour cream, and cheese.
The 'Chipotle Is My Life' Bowl (Credit: Chipotle Mexican Grill)
Chief Marketing Officer for Chipotle, Chris Brandt, shares that: "the phrase 'Chipotle is My Life' has become synonymous with love for the brand, and we're always looking for ways to tap into our passionate fan base to drive culture...our new collaboration with Roy pays homage to one of our first viral super fans and celebrates our 20 million Chipotle Rewards members."
The new menu item is now available on the Chipotle app and website for a limited time only.