Chocolate trash: Montezuma’s reveals new 100% recyclable packaging
The ‘Waste Not, Want Not Recyclable Shop’.
In recent years, plastic food waste in the environment has become a key public concern. In fact, recent UK surveys have found that the majority of adults are more concerned about plastic waste than Brexit, air pollution or climate change – with 82% of people actively trying to reduce the amount of plastic packaging they throw away.
Fortunately enough for the environmentally conscious chocolate lovers among us, award-winning British chocolate wizards Montezuma’s have announced that they’re introducing new, 100% recyclable packaging across their entire range of products. A way to do good just by eating chocolate? Now that’s something I’ll readily get on board with.
To celebrate the introduction of their sustainable packaging – all of which is either recyclable, compostable or biodegradable – they came up with the inspired idea to hold a ‘Waste Not, Want Not Recyclable Shop’ in London’s Covent Garden, encouraging people to swap their unwanted food packaging for delicious chocolatey rewards.
But these chocolatey rewards were no ordinary chocolatey rewards. They were chocolatey rewards DISGUISED AS GARBAGE. Grab-and-go salad bowls, sandwich wrappers, sushi trays… the UK’s biggest waste culprits were out in force, looking remarkably appealing.
Each and every piece of delicious debris was made using Montezuma’s chocolate, then carefully hand-painted – with different fillings for each type of trash. I tried a slice of ‘soup pot’, whose secret identity was milk and strawberry ganache coated in white organic chocolate paste. I will never look at a soup container the same way again.
And the belle of the litter ball? A fully edible rubbish-filled wheelie bin, overflowing with horrifyingly yummy-looking ‘crisp packets’, ‘takeaway boxes’ and even a ‘jacket potato and beans’ – a painstakingly crafted 3D artwork symbolising the huge amount of unrecycled waste that ends up in landfill each year.
In addition to the chocolate food art, there was also a range of Montezuma’s truffles and bars to try, including perennial favourites like the Peanut Butter Truffle Bar and American Idol Truffles (a salted caramel delight).
Bruce Alexander, Montezuma’s managing director, said, “We believe chocolate should only ever have an impact on the person eating it – not the environment, or those producing the ingredients that go into making it.
“That’s why we’re thrilled to be the first chocolate company to offer 100% sustainable packaging on our entire range. We’ve carried out an extensive redesign and have done as much as we can to make sure that we reduce our waste output.
“We hope that our new 100% eco-packaging, and the launch of our pop-up shop, will inspire people to make better choices when it comes to food. If everyone makes small changes, the positive impact on the environment will be huge.”