Clearly no-one at Kellogg's uses Google, as company releases blue waffle
Kellogg's has bought out a new sort of waffle that doesn't have the best street name?
Me, internally: How do I approach this sensibly and maturely? I can't? It's a horrendous design decision marred by a misspent youth on the computer. Well, you've got to write something!
Why is Kellogg's releasing a blue coloured waffle so problematic? Well, "blue waffle" is an old internet gag. It was slang, and hugely incorrect I must add, for a sexually transmitted disease that affected the genital region of women. It would present as a number of sores and with a blue-ish discolouration of the tissue. This fake STD was known as "blue waffle". The joke started when people would send images of the breakfast food coloured blue with the challenge of "bet you can't find me on google images" prompting the recipient to search for images of "blue waffle" only to be greeted by a webpage of fictional infections. And so this early meme spread like the fake STD it is and became a visually repulsive gag.
So that is why when Kellogg's came out with the Mermaid Waffles, everyone was in fits of childish giggles. The innocent raspberry flavoured breakfast treat was a blue waffle. Someone in market research failed to spot this unfortunate crossover and the product was put into circulation.
I'm sorry if this has been one of my more adult and restrained articles, but I can't just say "hah! They made a waffle like a diseased..."
Editor: I think we'll leave it there.
What unfortunately named foods can you think of?
Let us know in a PG fashion in the comments section.
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Comments (19)
I’m a marketing writer and I’ve named some products and companies. My first two steps when vetting a name idea is 1) Google it and 2) check Urban Dictionary.
I am waiting for IKEA to call something Dildo, but there is a wind turbine called Dong. It is big and powerful.
That is excellent!
this just took me back to the dark days of 2017
GOOD LAWD
Shocking isn’t it! How do you muck up product research that bad?
I mean...it has us talking
That looks like something I would put in my Washer.