Wine & Cheese brought to you by
Wine & Cheese brought to you by

Controversial wine brand makes cheeky appearance in Bond’s ‘No Time To Die’

Château Angélus, the owner is accused of rigging the classification system

2w ago

I was gonna say that James Bond has become a bit of a walking advertisement poster ‘in recent years’ but the truth is, the most famous spy in the world has always been an ideal ambassador for a variety of brands.

He famously drinks Martini, we all know that, and Ian Fleming actually invented a cocktail that we all associate with Bond: the Vesper Martini, first revealed in the 1953 novel Casino Royale.

In No Time To Die, the latest (25th) instalment of the Bond saga, we see Heineken (a partnership launched in 1997 with Tomorrow Never Dies), Bollinger (the official Champagne of the 007 franchise for 40 years), and a bottle of Château Angélus. Specifically, a Premier Grand Cru Saint-Èmilion Classé A.

This marks the wine brand’s first appearance in a Bond movie since Casino Royale (2006), when Vesper Lynd (Eva Green) and James Bond drank a bottle of the Château’s 82 vintage on the train to Montenegro. Legend has it that Hubert de Boüard, owner of St-Èmilion, paid for the product placement in money *and* bottles.

There’s also some controversy around the brand because de Boüard – along with Philippe Castéja of Château Trotte Vieille – stands accused (in Monaco) of allegedly rigging the classification system in order to obtain the upgrade to Classé A status for the wine. I guess we’ll learn whether that’s true or not in the coming weeks.

Join In

Comments (0)