Coronavirus leads to £132m loss for Corona beer
The loss is due to people not going out... and absolute idiots
About a month ago, we may have chuckled at the number of people searching for ‘corona beer virus’ on Google.
But now, the owners of Corona beer (AB In Bev which also owns Budweiser and Becks), has reported a £132m loss – its worst quarter in 10 years.
This loss has come during the past two months that Coronavirus has been spreading throughout China.
The start of the year is usually a big time for beer sales because of Chinese new year.
AB is now forecasting one of the steepest ever declines in quarterly profits.
The company has said it believes the drop in profits is down to fewer people going out in public in China, with bars, restaurants and nightclubs heavily affected.
US drinkers avoiding Corona
On top of that, a survey conducted by 5W Public Relations has shown that 38% of beer drinkers in the United States would not, under any circumstances, buy Corona, as the Coronavirus spreads across the globe.
Also, 14% of respondents who said they regularly consume Corona beer admitted they wouldn’t order it in public, and 16% said they aren’t sure whether the virus is related to Corona beer or not.
Ronn Torossian, founder of 5WPR said, “There is no question that Corona beer is suffering because of the coronavirus. Could one imagine walking into a bar and saying, ‘Hey, can I have a Corona?’ or ‘Pass me a Corona’?”
So this weekend, maybe stay at home with a nice four-pack – oh sod it, why not an 18 pack? –and laugh at all the idiots that somehow think Corona beer is related to Coronavirus...