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Craft beer sales drop 82% thanks to COVID-19

The losses are a result of pubs closing and people staying at home.

James Lewis posted in Beer
1y ago

The majority of news relating to COVID-19 has been exasperatingly predictable: the virus has spread faster than the authorities have been willing to act and nobody wants to stay locked up indoors under glistening sunshine.

The un-ideal union of an imposed lockdown, pub closures and balmy weather should mean a booming trade for sellers of convenient booze of all tins and bottles – however, the reality has turned out to be bizarrely the opposite.

Despite the amazing array of flavours and designs on offer from a multitude of craft ale companies – an industry that has been increasingly booming in recent years – reports are that sales have slumped dramatically since methods to curb the advance of the coronavirus have been enacted, predominately because of the closure of bars and restaurants.

In fact, a survey conducted by the Society of Independent Brewers has revealed that sales have plummeted 82% since the pandemic began. Eight out of ten of the 282 breweries contacted believed that the government was not doing enough to support them and calls have been made to support the industry by suspending beer duty, providing grants and relaxing licensing laws to allow companies to deliver beer direct to consumers.

Early on in the outbreak (remember, there was a time when this wasn't a thing) numerous breweries adapted their functions to take on various new tasks, mainly involving the production of hand sanitiser (is one squirt of gel still more valuable than a lorry load of rubies?)

Obviously, such abilities will not be available to all firms, so maybe your giant crate of Carling could be substituted for something more subtle and splendid while you’re reddening in the garden?

What is your favourite craft beer?

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Comments (7)

  • It will pick back up when normality resumes . We should support our local businesses in our own communities.

      1 year ago
  • The brewery i work at (currently furloughed) is partially closed, we were able to get enough of our growlers in for pick up sales (here in the US) then added more sizes and a can sealer for instant pint cans! Can’t wait to get back to work soon, but until then even the US could use some better easing of regulations so we can still move some product!

      1 year ago
  • I was about to “like” this post but that would feel wrong somehow - I will comment here instead in support of craft breweries! Buy local and support your favorite pubs and breweries! 🙏🏻🍻

      1 year ago
  • Just bought another ten bottles today from local brewers.

      1 year ago
  • I am trying!

      1 year ago