Craft beer sales drop 82% thanks to COVID-19
The losses are a result of pubs closing and people staying at home.
The majority of news relating to COVID-19 has been exasperatingly predictable: the virus has spread faster than the authorities have been willing to act and nobody wants to stay locked up indoors under glistening sunshine.
The un-ideal union of an imposed lockdown, pub closures and balmy weather should mean a booming trade for sellers of convenient booze of all tins and bottles – however, the reality has turned out to be bizarrely the opposite.
Despite the amazing array of flavours and designs on offer from a multitude of craft ale companies – an industry that has been increasingly booming in recent years – reports are that sales have slumped dramatically since methods to curb the advance of the coronavirus have been enacted, predominately because of the closure of bars and restaurants.
In fact, a survey conducted by the Society of Independent Brewers has revealed that sales have plummeted 82% since the pandemic began. Eight out of ten of the 282 breweries contacted believed that the government was not doing enough to support them and calls have been made to support the industry by suspending beer duty, providing grants and relaxing licensing laws to allow companies to deliver beer direct to consumers.
Early on in the outbreak (remember, there was a time when this wasn't a thing) numerous breweries adapted their functions to take on various new tasks, mainly involving the production of hand sanitiser (is one squirt of gel still more valuable than a lorry load of rubies?)
Obviously, such abilities will not be available to all firms, so maybe your giant crate of Carling could be substituted for something more subtle and splendid while you’re reddening in the garden?