Creams and Cheesecake Factory collab set to ruin waistlines nationwide
Brits can finally have a taste of a US classic
Creams, the UK’s leading dessert restaurant brand, has partnered with The Cheesecake Factory BakeryTM to launch its signature desserts to the UK market for the first time.
Creams is a British dessert distributor that serves millions of desserts each year across 75 cafes and restaurants. Now, they're serving a delicious cheesecake developed by US company, The Cheesecake Factory. It will be available for takeaway and via Creams’s delivery partner Deliveroo.
Even if you've never heard of either brand, the chances are you've eaten one of their desserts. They are, as Creams puts it, "the biggest players in the dessert restaurant scene". This new 'special relationship' across the Atlantic is being dubbed by many as the cheesecake collab equivalent of Coke x Red Bull, or IBM x Apple.
The partnership will begin with the Godiva® Double Chocolate Cheesecake, which will be available from 8th May at Creams stores which are currently open for takeaway and delivery. The full Cheesecake Factory Bakery TM menu will be unveiled over the coming weeks.
Adam Mani, CEO, Creams, said: “We’re incredibly excited to give British fans the unique opportunity to enjoy The Cheesecake Factory BakeryTM legendary cakes at home. Creams prides itself on extravagant, show-stopping desserts, which makes The Cheesecake Factory BakeryTM products the perfect addition to our dessert offering.”
Keith Carango, President, The Cheesecake Factory Bakery Incorporated, said: “The Cheesecake Factory BakeryTM is a line of truly exceptional desserts made with the highest quality of ingredients, so you can be assured of premium restaurant quality and exceptional value. We are delighted that Creams is introducing these artisanal cheesecakes to discerning cheesecake lovers in the UK.”
Matt Ring, Director of National Accounts at Deliveroo, said: “At Deliveroo we are all about providing delicious food and excellent selection. We are delighted that our customers staying at home during these difficult times will have the chance to treat themselves with this new collaboration between Creams and The Cheesecake Factory BakeryTM.”