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Croatia is trying to trademark ‘Prošek’ wine again and Italy isn’t happy

But that’s an euphemism

3w ago

Croatia will once again apply for a PDO (Protected Denomination of Origin) trademark for its traditional Prošek wine in the EU and Italy isn’t too happy about it. And when I say ‘not too happy’, I mean ‘furious’.

In 2020 alone, Italian Prosecco producers filed 135 lawsuits (worldwide) in order to protect their ‘Prosecco’ label and they, along with the Italian government, are angry because they feel like they‘re now dealing ‘friendly fire’ as the EU is reportedly considering greenlighting Croatia’s Prošek.

Italy already successfully blocked a first attempt in 2013 to trademark the name and the government will try again. Luca Zaia, the governor of the Veneto region (Prosecco is only produced in two Italian regions, Veneto and Friuli Venezia Giulia), said Croatia’s application is ’’an absolute disgrace” and they are ‘’stealing an important label from our country”.

Croatia, on the other hand, argues that Prošek wine is A, a sweet dessert wine that has nothing to do with Prosecco in terms of taste and B, it was originally invented in the Dalmatian region in the 1400s. The irony is that Dalmatia used to be part of Italy.

Where do you stand on this?

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Comments (3)

  • Croatia should have Prošek as OD. This is just silly.

      27 days ago
  • No absolutely no. Call it something else. Otherwise they are just cashing in.

      26 days ago
  • Let them have it! Prošek is lovely and nothing like Prosecco. It’s a lot of fuss about two hugely dissimilar products with a mildly similar name!

      27 days ago