Croatia is trying to trademark ‘Prošek’ wine again and Italy isn’t happy
But that’s an euphemism
Croatia will once again apply for a PDO (Protected Denomination of Origin) trademark for its traditional Prošek wine in the EU and Italy isn’t too happy about it. And when I say ‘not too happy’, I mean ‘furious’.
In 2020 alone, Italian Prosecco producers filed 135 lawsuits (worldwide) in order to protect their ‘Prosecco’ label and they, along with the Italian government, are angry because they feel like they‘re now dealing ‘friendly fire’ as the EU is reportedly considering greenlighting Croatia’s Prošek.
Some number-crunching to make this rainy day even more dreary (kidding) 🥂
Italy already successfully blocked a first attempt in 2013 to trademark the name and the government will try again. Luca Zaia, the governor of the Veneto region (Prosecco is only produced in two Italian regions, Veneto and Friuli Venezia Giulia), said Croatia’s application is ’’an absolute disgrace” and they are ‘’stealing an important label from our country”.
Croatia, on the other hand, argues that Prošek wine is A, a sweet dessert wine that has nothing to do with Prosecco in terms of taste and B, it was originally invented in the Dalmatian region in the 1400s. The irony is that Dalmatia used to be part of Italy.