Dear FoodTribe Community

The end of an era for FoodTribe and the beginning of something new.

1w ago

Dear FoodTribe Community,

Over the past five years, we’ve had huge fun getting to know you all, and sharing in the adventures and ideas of this great global community which has grown far beyond our expectations.

For many months we’ve been facing significant industry challenges, which unfortunately aren’t going anywhere. The protracted global shortage of computer chips has caused a number of challenges for the automotive industry, and led to severe reductions in marketing budgets across the industry. This has made for an incredibly difficult operating environment for businesses like ours which are dependent on advertising.

We, therefore, unfortunately will be bringing the DriveTribe and FoodTribe websites and apps, and the business behind them, to a close at the end of this month.

However, we are delighted that Richard Hammond will be keeping the DriveTribe community alive through our social media channels which will remain very much in action. Richard is excited to share with you more about his new projects including his Smallest Cog Workshop. Jeremy and James will be with him every step of the way and may even make an appearance from time to time.

Jeremy Clarkson says: “We’re all really disappointed that challenges in the industry - not in the least helped by the ongoing pandemic - have simply made it impossible to continue with the business in its current form. I’m very much looking forward to seeing what mischief Hammond and his team get up to as they take the channels and the community forward.”

James May says: "It’s a crying shame that we have to let this go. DriveTribe and FoodTribe are brilliant platforms that have inspired many new writers and bloggers to come up with great stuff. But ultimately, this is a business, and businesses are being kicked in the nads by everything that’s going on in the world. It’s not the absolute end, though. We still have an outlet for food and car tomfoolery, so the global economy can whistle dixie out of its arse. See you soon."

Richard Hammond says: “Although we’re all really disappointed that our DriveTribe Website business has to come to an end, I’m really delighted to be continuing our relationship with this brilliant community. There’s never been a more exciting time to talk about the industry as we deal with these hugely challenging market forces and the rapid evolution of what we mean by motoring. Come and join me on the channels along with lots of familiar DriveTribe faces as we continue to keep the brand alive and the conversation going.”

We know this will be disappointing news for those of you who have helped us create such a brilliant community on the site over the past few years. We’d encourage website users to please download your content, for which you can find guidance here.

We’d also like to thank our wonderful team who have worked exceptionally hard to bring our vision for the site to life - you’ve been truly brilliant.

Yours, The FoodTribe team.

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Comments (60)

  • 😪

      12 days ago
    • It's been a pleasure to join you on the foodtribe journey over the last year.

        12 days ago
    • Sorry everyone, I realise an emoji doesn’t really cut it, but it’s a really sad day, and I’m not too sure what to say.

      I loved being in charge of the great ship FoodTribe for a little over two years, and watching it grow into the great community...

      Read more
        12 days ago
  • I am completely broken over this you all!

      12 days ago
  • Wow, foodtribe helped me through lockdown, I can't imagine what it would have been like without food tribe. The friends made along the way, the good nature of everything has been astonishing. Rip food tribe and I guess it's "so long and thanks for all the fish" 😭😭😭

      12 days ago
  • Aw very sad news- it’s been such a great little community! Thanks for the chance to be involved and for making me drool each morning 🍔

      12 days ago
  • I know that lately, I have been posting little, but I am quite shocked by this news, I am sorry and incredulous. I don't have many words, I'm just sad. The FT community is lovely, one of the few liveable places on the internet, I have met many lovely people and from now on nothing will be the same.

      12 days ago