Deliveroo advert banned for 'misleading its customers'

It received over 300 complaints!

1y ago

Have you seen the advert where a woman collects a bag of Deliveroo food from the door and shares it around the family? Well, after two months of being on air, it has been banned.

The Advertising Standards Authority (ASA) have said the advert is misleading to customers as it gives the impression customers "could order food from different restaurants to be delivered together".

This is the result of over 300 complaints since the advert first appeared on screens back in September. The worst part is, this isn't the first time they have banned a Deliveroo advert for being misleading this year.

In the advert, orders from Burger King, KFC, Wagamama, Pizza Express, and others were pulled out of one single bag. If you have ever ordered multiple meals from different places from Deliveroo, then you will know they do not necessarily arrive at the same time and certainly not in the same bag.

Yes, it is a picky thing to be banned for but at the end of the day, it is false advertising.

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Comments (2)

  • Very picky, and naive to think multiple store delivery in one bag. People need to stop complaining and get a hobby.

      1 year ago
  • I saw an advert on UK TV the other day where some anonymous mini SUV was seemingly created by butterflies. Just suppose someone ordered one of these depressingly boring and occasionally competent “off readers” thinking that it’s skin bore the wings of thousands of fluttering insects! I think it’s time that the public started to use common sense.

      1 year ago