Meatless Monday is embraced in over 40 countries, in over 20 languages, demonstrating the universal appeal of an idea that is simple to understand and easy to do. The movement is embraced by restaurants, schools, families, hospitals and even entire communities.
The history is nothing new, Meatless Monday started during World War I, the U.S. Food Administration urged families to reduce consumption of key staples to aid the war effort. “Food Will Win the War,” the government proclaimed, and “Meatless Monday” and “Wheatless Wednesday” were introduced to encourage Americans to do their part. It was reintroduced in 2003 as a public health awareness campaign and research shows that Mondays are the best day to start and make small, positive changes.
Their web site has a lot of great information, from how to get schools and other establishments on board, recipes, stories, articles, and more. You have 52 Mondays each year to help make a difference, are you part of it?