Do you want to be the next Captain Birds Eye?
Here's how you can apply to be the new face of fish fingers
Ah fish fingers. The golden breaded sticks of nostalgia, that combined with Iceberg lettuce and a dollop of tartar sauce on white, make up one of the best sandwiches on earth.
Birds Eye first created the fish finger in 1955, and introduced their first Captain Birds Eye, John Hewer, who was famed for his cuddly looks and Santa beard in 1967.
Now the frozen food specialists are searching the seven seas for a new Captain Birds Eye, teaming up with Iceland to run the nationwide competition to find their new face.
Birds Eye and Iceland are looking for a customer that can whip up a delicious meal on a tight budget and also minimal food waste, because they believe buying more frozen food means you can help reduce food waste and save money too.
"Iceland and Birds Eye are looking to celebrate a household hero who uses frozen food to create delicious meals, save money and reduce food waste," the advert says.
What do you win?
One lucky person will be not only be chosen as the new temporary face of Captain Birds Eye and see themselves on thousands of pack of Birds Eye Fish Fingers in Iceland, but will also receive £100 of Iceland vouchers, PLUS a year's supply of Birds Eye Fish Fingers.
Nothing fishy about that prize! All you need to do is nominate yourself or someone you know via the Birds Eye website with details on how you or your nomimee uses frozen food to reduce household waste and save money. We can't see any criteria around beards or pet parrots.
Entries close on Thursday 29 January, so don't miss the boat on this one!