- cr: Krispy Kreme

Doughnuts are the only way to say I love you

We won't judge if you keep them for yourself

34w ago

3.5K

Leave the cheap gas station chocolates. Don’t buy those gross chalky love heart candies. You can even forget the awkward DM.

This Valentine’s Day, tell them you love them — through the medium of the doughnut.

Krispy Kreme are making it easier to do just that with the return of their Conversation Heart Doughnuts.

Here’s the lowdown. They’re heart-shaped. There’s 24 of them. And they each feature a cute (or potentially stalkery, depending on who you’re trying to woo) message, such as: “CRAZY 4 U,” “ILYSM” and “BE MINE”.

There are four fillings: Cake Batter, Strawberries & KREME, Original KREME and Chocolate KREME.

“With all the online tools today, we talk so much, yet say so little. There’s so much room for mixed signals and misinterpretation, especially around Valentine’s Day – the one day you definitely don’t want to mess it up,” said Dave Skena, Chief Marketing Officer for Krispy Kreme. “Getting offline and saying how you feel with delicious Doughnut Messages makes perfect sense.”

They’re available now through February 14 at stores across the US.

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Comments (2)

  • What does BAE stand for?

      8 months ago
    • either a shortening of babe or 'before anyone else' -- depending who you believe!

        8 months ago
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