Drew Barrymore has become Quorn's first "Chief Mom Officer"

After Taco Bell made Lil Nas X its "Chief Impact Officer", we might have thought that the celebrity/corporate crossover might have reached its zenith. Apparently that's not so, as Quorn has recruited Drew Barrymore to become its first "Chief Mom Officer"! The actor has joined Quorn USA on a multi-year deal to "help Quorn extend its mission to provide healthy food for people and the planet". This will have a special focus on the US market.

"This partnership is very personal for me," Barrymore said about her new role. "As a mom of two daughters, I know the importance of having affordable, easily accessible and delicious options that I feel good about serving my kids. I love this brand because the integrity of its mission truly motivates me and I'm honored to be joining as Chief Mom Officer," explains Barrymore. "I'm so excited to work closely with the Quorn USA team!"

Barrymore's collaboration with the brand will coincide with several new product launches taking place. This includes the launch of Quorn Meatless ChiQuin Cutlets and Quorn Meatless ChiQuin Wings. Barrymore will also work with Quorn to "help develop new products, create recipes in partnership with the brand's Executive Chef Stephen Kalil and share content on how to incorporate more meat alternatives into mealtime." It follows on from the recent announcement that Quorn would be expanding its presence in the US, as well as opening up a new culinary development centre in Dallas, Texas.

"From our first conversation with Drew, it was evident that she was the right partner for our brand due to her familiarity with the product," Quorn President Judd Zusel said about the collaboration. "Beyond that, she embodies the spirit of our current consumers and we see the potential for her to inspire our current and future business ventures. We are excited for her to lend her culinary, creative and business expertise to the brand, as well as her experience as a consumer and mom."