After a very successful test, Dunkin’ is launching its Beyond Meat breakfast sandwich nationwide from November.
The company first introduced the breakfast sandwich featuring Beyond Meat’s meatless sausage in July in New York City. It’s the second best-selling item in the Manhattan stores.
The sandwich features 10g of plant-based protein, served on an English muffin, with egg and American cheese.
Dunkin’s bacon, egg and cheese bagel is the most popular item on the menu.
The nationwide rollout of the Beyond Meat sandwich was scheduled for January, but it’s been brought forward by two months due to its popularity. More than 9,000 Dunkin’ locations will now serve it from 6 November.
Chains are jumping on the plant-based bandwagon. Beyond Meat has teamed up with McDonald’s for a trial of its PLT in Canada. It’s also worked with Subway on its Beyond Meatball Marinara sub, KFC on its Beyond Chicken, and several burritos and tacos at Del Taco. Burger King also launched its Impossible Foods meatless Whopper in April, and went national just a month later.
These products aren’t just targeted to vegans though: Beyond Meat has said the majority of people who bought Beyond Burgers also bought meat during the same period.
Meatless meat, plant-based protein or meat-free meat, is a huge and growing part of the market. Barclays predicts sales of meat alternatives could reach $140 in the next ten years, which would be around 10% of the global meat industry.