Everything you need to know about the Colin the Caterpillar scandal
Are you on Team M&S or Team Aldi?
If you're familiar with Marks & Spencer, you'll know the supermarket is renowned for some incredible and iconic food and drink creations. We're talking Percy Pig, we're talking light up gin baubles, and of course, we're talking Colin the Caterpillar.
Similarly, if you're familiar with Aldi, you'll know the store is no stranger to creating some very clever copies of well-known products. Intrigued? Take a virtual step in-store here.
I found 11, before getting bored
Though unfortunately for Aldi, it looks like this time someone isn't too happy with their sly copies of some much-loved foodstuffs, including their copy of M&S' beloved Colin the Caterpillar.
For loyal fans of M&S, Colin the Caterpillar is no foe, in fact, he is a rather adorable chocolate cake log that has established himself as an icon and staple in the M&S food range. There's been special versions, you can eat his face, you can eat him in a jar, and you can eat his girlfriend.
As a competitor to our friend Colin, Aldi's Cuthbert the Caterpillar is now the centre of an M&S lawsuit for being a little too similar to their Colin the Caterpillar cake.
In fact, just this week, M&S has lodged an intellectual property claim with the High Court to deal with the matter at hand. M&S hopes the outcome of the case be that Aldi ceases sales of Cuthbert the Caterpillar, removes the product from shelves, and agrees not to sell anything of similar nature in the future.
A spokesperson from M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves. So, we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”
It's clear here that it would be an injustice to Colin to allow for him to mocked in such a way, but then again, what does this mean for potential other Colin the Caterpillar cake copies sitting on the shelves of Sainsbury's, Tesco, Waitrose, Asda, Morrisons, and Co-op? Should they too be prepared for a lawsuit heading their way? Whatever the future holds, it seems for now that Cuthbert's head is on the chopping block.
Thankfully, Aldi's social media team is taking it very well and has greeted the matter with some gold old fashioned humour...
...and Aldi also might even perhaps turn this difficult situation into a positive one - by bringing back a limited-edition Cuthbert the Caterpillar cake and donating the funds to cancer charities.
However, some people think Aldi bringing charity into the situation late in the game (M&S' Colin the Caterpillar was already central to its partnership with cancer charity Macmillan) is quite hypocritical.
So, has Aldi made the most of a bad situation, turning this caterpillar of a story into a beautiful butterfly?
However it turns out, we'll just be here, listening to this amazing Hamilton-inspired telling of the whole #FreeCuthbert story...