Ferrero sold over a billion Nutella Biscuits... and I still haven't eaten one
That's a lot of biscuits...
People can get really mad when it comes to food. Ferrero knows this pretty well. It's already been a year since the company debuted its new product: Nutella Biscuits. These are basically biscuits filled with their famous hazelnut and cacao cream. Since they were launched, Ferrero has sold more than 47m packets, totalling more than a billion Nutella Biscuits.
So far, there's nothing too weird about that, except at the beginning, when the snack was first launched, people went CRAZY for them. The biscuits were the subject of a frenzied hunt – it even caused the start of a flourishing biscuit black market. The regular packs sold in supermarkets for the reasonable price of 2.99 euros, but were found on Amazon or other websites for the eye-watering price of 18 or more euros. Complete madness.
Photo by Mikael Stenberg on Unsplash
I don't know if all this fuss about a pack of biscuits is worth it. I haven't tasted one yet. I love Nutella, I grew up with it and even now a jar doesn't last longer in my cupboard. It's delicious and satisfying, a great comfort food, but the best way to eat it in my opinion is from a big spoon. Maybe that's why I don't feel the need to rush and buy their biscuits.
Nevertheless, such a successful explosion of sales caused the company to hire 80 new workers in their factory in Balvano, a small town in Basilicata, a region of southern Italy. So, please keep eating biscuits, because in a crazy period like the one we're living, providing jobs is such a fundamental thing!