- Photo by Nathan Rogers on Unsplash

Football giants Tottenham Hotspur F.C. are technically... a brewery

Yes, they make their own beer.

1y ago

As of the 2019–20 season, there five professional football clubs from London in the English Premier League: Arsenal, Chelsea, Crystal Palace, Tottenham and West Ham. While these five clubs share different stories, trophy cabinets and current form, what they all have in common is money. A lot of it.

Over the last decade, the Premier League has bagged phenomenally lucrative TV and sponsorship deals, which made everyone, literally from top to bottom, very rich. Tottenham, currently the 8th richest club in the world, decided to invest some of the money to build an outstanding new stadium and, amazingly, an in-house brewery.

Football fans drink enormous quantities of beer on match day and that's why Tottenham decided to partner up with London-based Beavertown Brewery and brew their own beer, literally inside the stadium. "Tottenham+Beavertown" Brewery* makes about 1,000,000 pints in a year and almost all of it is actually consumed within the stadium. Game attendees drink about 23,000 pints of beer, on average, on any given match day, and that's only in-house beer because over 65,000 pints, in total and there including other brands, are sold on match day.

Tottenham Hotspur F.C., commonly referred to as Tottenham, were** founded in 1882 by a group of schoolboys in Tottenham, North London as a Cricket Club, originally called "Hotspur Cricket Club". In 1884, they changed their name to Tottenham Hotspur Football Club in 1884 and turned professional in 1895.

*That's the not official name, it's just what I like to call it

**A football team is a collective noun and in British English, sports clubs and teams are almost always treated as plural. A typical headline reads: "Tottenham face Norwich in FA Cup quarter-final", or "Manchester City travel to Newcastle for FA Cup quarter-final"

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