Formula 1 will be back to using sparkling wine for podium celebrations in 2021
Sparkling wine v Champagne, what's your pick?
Formula 1 will ditch champagne in favour of sparkling wine for podium celebrations in 2021, following a 3-year agreement with Ferrari Trento. The wine maker from Northern Italy has been officially named as the official Sparkling Wine of F1, having already been used at the Italian Grand Prix in the past.
Bottles of Ferrari Trento sparkling wine will be used for celebrations and will also be available in F1's Paddock Club and other official venues. The brand's General Manager Simone Mase said that while "Formula 1's podium ceremony has traditionally used champagne, it has not been used exclusively throughout its history. In 1981 we were on the podium of the Monza Grand Prix, so we have beautiful pictures from then with great champions. We can't wait to be there".
This is the first time F1 will be using sparkling wine (for every race) instead of Moet or Mumm champagne since 2016, when Chandon was the official wine partner.
F1 CEO Stefano Domenicali believes breaking with tradition and using wine instead of champagne is not a big deal because it "the quality of the product and the quality of the company that comes first. This is the reason why our relationship has developed. Italian sparkling wines will have the chance to be greatly appreciated and F1 is the right platform to make sure people can appreciate the quality of Ferrari Trento".
As per tradition, alcohol will not be used on the podium for races in the Middle East, which means we'll get the chance to see the bottles of Ferrari Trento at Imola on April 16-18.