Great news! Waitrose adds over 30 new vegan products for Veganuary
This looks promising.
Waitrose & Partners doubled up on their vegan range, adding over 30 new vegan products, both branded and own-label, for their retail and online shops.
Waitrose has recently announced their vegan ready meals have officially outsold vegetarian options for the first time ever. Furthermore, this was their biggest Christmas ever in terms of vegan food sales, up by 40% year on year, as confirmed by Simona Cohen-Vida-Welsh, Waitrose & Partners Vegan Developer. Ms. Cohen-Vida said that last year "we saw plant based diets making their way further into the mainstream and we see no signs of this slowing down".
Some of the highlights include Vegan No Egg Fried Rice, available for £1.99/350g, which is cooked rice with tofu, spring onion, ginger and sesame seed oil. Vegan Crisp-Crumbed Fishless Goujons, available for £3.50/200g and made with jackfruit, banana blossom and oyster mushrooms.
If you're partial to chicken and BBQ, you'll be happy to know that No Chicken Samosa (£2.59/200g) and Asian inspired BBQ Mushroom with Sticky Rice ( £3.75/350g) are also available. The chicken is made with crisp fried pastry filled with soya mince, onion, herbs and spices while the BBQ option is made with sticky rice marinated and roasted portobello mushrooms, pak choi and pickled vegetables in a spicy chilli and garlic sauce. The list goes on and on and it includes vegan pasta and even pizza.