Greggs scoop top accolade in PETA Vegan Food Awards
It was one of the biggest news stories of the year, and now the famous Greggs sausage roll has scooped a top vegan award from animal rights charity PETA.
Now in their seventh year, PETA’s Vegan Food Awards highlight some of the most delicious and exciting new vegan offerings on the market. The organisation says: "Vegan living is growing at an astonishing rate as more and more people recognise that other animals have just as much of an inherent desire to live as we do – and that eating vegan is better not only for animals but also for our planet and our own health."
And this year, the charity has picked out the Greggs sausage roll as winner of its Launch of the Year category.
A PETA spokesperson said: "In January, the world experienced full-blown #VeganSausageRoll mania. The hashtag dominated the Twittersphere, tasting videos became a staple on YouTube, daytime TV presenters dedicated segments to the pastry, and everyone everywhere was desperate to get their hands on one. Cheap, cheerful, and delicious, the vegan sausage roll came after years of urging from PETA."
Other winners included Leon for the Best Vegan Burger and Costa's Chocolate, Caramel & Hazelnut Cookie in the Best Vegan Cookie category.