Guinness launches Nitro cold brew coffee beer – & scraps Hop House 13 in the UK
Good news and bad news, I guess
There's good and bad news if you're a Guinness fan this week, as the Irish brand (owned by Diageo) has just announced its Nitro Cold Brew Coffee beer, a new type of "coffee-forward beer", in the US, just in time for summer.
The flip side is the company is officially scrapping Hop House 13 lager in the UK.
Let's start with Nitro Cold Brew Coffee, a coffee-flavored beer bottled at 4% ABV and available across the US as we speak. “When the inventors of nitro beer meet coffee, you know it’s going to be epic — say hello to our new Nitro Cold Brew Coffee Beer," the company said in a tweet.
A four-pack of 14.9-ounce cans will set you back $8.99, while a single can costs $3.49.
And then there's the bad news. Hop House 13, a spin-off lager created by Guinness to accommodate the growing demand for craft beer, is officially being discontinued in the UK. First released in 2015, Hop House 13 performed really well in the beginning, but demand plummeted in 2020 and 2021 – mostly because of the pandemic – and Diageo decided to axe it in the UK even though they will continue to sell it in Ireland.
“Hop House 13 is a much-loved beer and one of the most successful beer innovations in Ireland of the past six years from the brewers of Guinness,” a Diageo spokesperson said. “Customers can be reassured that it will continue to be available across take-home trade outlets in Ireland”.