Guinness' new UseLESS brew is made from leftover bread
Delicious AND sustainable - what's not to like?
Did you know bread was the most-wasted food on the planet? I know some of us are averse to eating the crusts on either end of the loaf, but food waste is a growing problem, and bread is one of the key players.
However, Irish drink manufacturers Guinness may well have a solution to the problem, by making beer from leftover bread. Produced in collaboration with anti-waste campaigners The Useless Project and Dublin-based bakery Bread 41, the brew is produced by an experimental arm of Guinness' St James' Gate Brewery, called The Open Gate Brewery.
The beer itself is designed to not only be delicious, but also promote a message of how we can make better use of our leftover and waste food, in order to reduce food waste around the world.
Guinness explained the reasoning behind their new UseLESS beer: "Bread is the most wasted food on our planet, with over 240 million slices being thrown out each year. Having been supplied left-over Rye and Buckwheat loaves from Bread 41, the Guinness brewers have transformed this otherwise unwanted ingredient into a delicious, sustainable beer with fruity aromas, sweet malty notes and slight spice from the rye."
The Useless Project were also delighted to be a part of the project: "We're delighted to partner with the Guinness Open Gate Brewery to showcase how unwanted food can be given a new lease of life," said Geraldine Carton.
The brew itself is available from the Guinness Open Gate Brewery in Dublin, Ireland. Located just along from the main Guinness Storehouse building, the Open Gate Brewery garden will be open Thursday-Sunday, 5pm-9pm and you must pre-book to guarantee your spot, and comply with current health regulations.
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Comments (3)
Beer made out of refuse--isn't that basically just Budweiser?
They wouldn't make much beer from our house, there is zero food waste!
Sound like something similar to Russian Kvas, but with alcohol. I love you, Guinness, now even more for leadership in tackling food waste problem! Hopefully, it will be available in Australia soon too.