- Breads of Instagram

Have we reached peak quarantine baking?

Spoiler alert: probs not, sorry

28w ago

7.5K

Are you getting kind of sick of all the baking yet? You know what we’re talking about: the bread baking craze that swept the nation (world?) when the coronavirus pandemic hit. You couldn’t go anywhere (online, duh) without running into beautifully lit photos of perfect sourdough loaves or golden ciabatta rolls.

Some people were panicking that the stores might literally run out of bread. Others were soothing their isolation woes by getting stuck into a yeasty project. Either way, bread making was A Thing for most of March.

Instagram, Facebook and Twitter were full of images of homemade bread, and Google searches for bread-making how-tos spiked.

But there’s a chance—a small one, mind—that we might be nearing the peak of bread baking mania. Shoppable recipe platform Chicory shared some data which showed that searches for their recipe for basic home made bread reached a peak during the week of March 22, with 896,000 total views. A week later, that dropped by 26% to 661,000 - as The Spoon reports.

There could be a few reasons why there’s been a slight decline. Maybe customers realized that stores aren’t actually going to run out of baked goods? Or maybe people are getting frustrated trying to get their bread to rise (*waves*).

The downtick could also be temporary. You can see here that Google searches for bread recipe fell slightly at the very start of April, but looks to be on the up again.

Either way, people are baking waaay more than they did last year. Searches for banana bread and sourdough have spiked massively in the last month.

Tell me dear readers: *have* we reached peak baking? 🍞🍞🍞

Join In

Comments (4)

  • Nope I'm just starting. Lack of yeast slowed me down.

      6 months ago
  • Interesting stats! I'm not baking bread, but I'm using all this time to bake new things

      6 months ago
  • Can't find yeast in any of the stores around me. So...peak? I sure hope so.

      6 months ago
  • Thank god.... my social media was full of people becoming over night Michelin Star chefs....

      6 months ago
Loading...
Loading...
4