Home cooking brought to you by
Home cooking brought to you by

Have you kept your new year's resolutions? Apparently, most people have

Waitrose sales report says we're not as fickle and impulsive as we might think. Millions are continuing good habits from January into February

1y ago

They say a habit takes 21 days to stick, and the sales reports of UK supermarket Waitrose show that this might just be the case. Dry January and Veganuary are supposed to only be monthly challenges, but the statistics show many consumers are choosing to stick to their dietary adjustments even now the dark days of January have passed by.

In the first week of February, the sales of no and low alcohol wines, beers and spirits have seen a 102% rise, compared to the same period last year.

No and low alcohol beer is the most popular choice with sales up an astonishing +209% compared to last year.

No and low alcohol

Undoubtedly, this rise is partly due to the huge push from beer companies to make the no and low alcohol sector just as exciting as the real thing. Consumers have learnt during Dry Jan that the non-alcoholic stuff really isn’t bad at all, and therefore we’ve continued to buy it even though we’ve completed our January abstinence challenge.


Veganuary has carried a lot of momentum into February too. Sales of vegan goods are up 13% compared to last year, which is a marked, if comparatively small, improvement. Waitrose reported that mushrooms have been one of the most popular choices for vegan cooking. Products such as Waitrose & Partners Vegan BBQ Mushrooms with Sticky Rice have sold doubly well than expected.

Jane Shaw, mushroom buyer at Waitrose & Partners, is reported as saying: “As customers look to be more experimental and add interest and additional flavours to their vegan dishes, we’ve seen sales of our exotic mushrooms rise 16% compared to last year. We’re also seeing more shoppers opting for chestnut mushrooms, with sales up 7%.”

Join In

Comments (3)

  • Dry January and Veganuary seems to be a UK thing. I'd never heard of it, which probably means some groups are trying to make it a thing in Australia, and failing.

    (Also I don't do New Year's resolutions. I do New Financial Year's resolutions.)

      1 year ago
  • I have stuck to mine this year, it is to not buy a KFC.

    Last year was to not knowingly listen to Radio 1 (that was piss easy).

    Every year, I set my self a new resolution. I make them trivial, not painful, easy to stick to, allow certain caveats, fun and if I fail, it don't matter a toss.

    Life is too full of important stuff to put self imposed limits on oneself.

      1 year ago