Heinz declares U.S. ketchup shortage
Production cannot keep up with rising demand from takeaway
The COVID-19 pandemic has caused plenty of problems in the food world over the last year or so. However, almost nobody expected there to be a ketchup shortage as a result of increased takeaway and home delivery during the pandemic. Despite recent efforts to increase the production of ketchup, Kraft Heinz state that they simply cannot keep up with demand.
In an attempt to resolve this crisis, Heinz is adding more production lines in its current factories in hope to increase manufacturing by 25%. This should result in a total of 12 billion ketchup sachets produced on an annual basis. Until production can keep up, expect to continue paying a premium for the tomato condiment. Plate IQ reports that ketchup packet prices have risen by 13% since January 2020.
Whilst some restaurants are cutting costs by switching to generic brands, others are unwilling to abandon Heinz. Owner of Blake Street Tavern, Chris Fuselier, expressed his concern over the shortage to the Wall Street Journal. "How can we serve French fries without Heinz ketchup?"