Heinz develops a 'ridiculously slow' jigsaw to drive you mad during lockdown

The puzzle contains 570 pieces, all of which are ketchup coloured

1y ago

Never have jigsaws been as appealing as they are now, during lockdown. We have all got to the stage where we have run out of flour and can't get it at the shops, so we have no baking left to do. We have run out of money because two months of staring at the things about the house that we always wanted to change have resulted in shiny, new, satisfying things. And we are, pretty much, all furloughed.

Netflix only has so much to offer, and Playstation controllers have been ground into a sphere. Books have been read and reread, and all our local walking routes have been discovered.

So? That means it's time to rediscover the humble jigsaw. It's something to keep you entertained for hours on end – and it can be done alone or as a household. It's the ideal lockdown activity.

Heinz is our lockdown hero for a number of reasons, and it's just given us another one. The Ketchup Puzzle.

Normally with a jigsaw, you look at it, spend a short period despairing at the task at hand, then set about looking for the corners and the edges so that you can work in from there. But this one might be a tiny bit more difficult than that.

It's red. The whole thing. Not many different shades of red; it's ketchup red, in its entirety. All 570 pieces of it. So, good luck with that!

Brian Neumann, senior brand manager of Kraft Heinz, Canada, said, “Heinz is known for its iconic slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two. We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit."

Who would you do the Ketchup Puzzle with?

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Comments (5)

  • I would do the ketchup puzzle with a 20 ton hydraulic press.

    That should ensure that the pieces fit together.

      1 year ago
  • Would like to give my 3 years old nephew to try. He's pretty good with jigsaw puzzles.

      11 months ago
  • Love Heinz Tomato Ketchup especially on fish & chips.

      11 months ago