How important is packaging design?

1y ago

This is anchovy paste. Let's lead with that. It isn't the most popular food product in the world because anchovies are a bit divisive, you either love them or loathe them. And yes, I should have taken the picture before opening the tube and using it but hey, no one's perfect. I'm posting this picture because I want to ask a question. How important is packaging design? I'd like to learn your opinion in the comments.

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Comments (13)

  • Extremely important.

    Based on that tube, I very well might use anchovy paste in something I make. Anchovies in America are sold in flat tins like sardines, and they smell and taste like old man f*ck.

      1 year ago
  • Lol how on earth could you post a pic of opened fishy paste. Horrible stuff. Hahaha, na the thing is usually a person buys with your eyes first, so hell yes packaging is very important in my opinion!!

      1 year ago
  • I tend to associate good packaging with a good quality product. It hasn't always been true, but mostly it has.

      1 year ago
    • I guess that's (statistically) true. And at the end of the day, there's no escaping the fact that we do trust our sense of sight

        1 year ago
  • Packaging won me to San Peregrino.

      1 year ago
  • Packaging is important because it is the customer’s first impression of your product/brand.

    For example minimal/plain packaging can imply a cheaply made product/low quality product.

    However depending on the product (technology, jewelry) and brand, the minimalist look could also imply high-end/high quality.

      1 year ago