I tried the Travis Scott Burger from McDonald's
It didn't give me goosebumps...but it did give me perspective.
I pride myself on being a burger connoisseur. So much so, that I have to keep myself up to date with the latest creations from the big chains too. This seems like rather meaningless work when you consider the quality of fast food ingredients, but I'll be honest, some of the chains, particularly Wendy's and McDonald's have stepped their game up in the past few years. McDonald's moved to fresh meat for their premium ground-beef sandwiches, and Burger King took the world by storm with the Impossible WHOPPER, which was also really good.
This however, is a very different story.
Earlier in this hellscape of a year, McDonald's unveiled this commercial, which includes the orders of famous celebrities and fictional characters alike. I would like to believe that this is the origin story to this now famous sandwich. Am I going to pretend like I understand the cultural importance of Travis Scott? Absolutely not. As a 23 year-old who ate this inside of a Buick LaCrosse, I'm not sure where to begin to understand anything about him with the exception that his name seems to be plastered just about anywhere and everywhere, which is a great thing for marketing. Especially since that puts him in the same realm of importance as Michael Jordan considering they both have sandwiches named after him.
So what's on a Travis Scott? Well, if you're cheap like me, just the sandwich, which is a Quarter Pounder with cheese, lettuce, bacon, and BBQ Sauce. The combo meal comes with a medium fries and a Sprite.
This was my first trip to a McDonald's in a long time, since I tend to favor Wendy's triple-stacked burgers, or Burger King's giant, coma-inducing, burgers. So I was surprised that this "little" burger was pretty darn good. First off, assembly. Fast food places are notorious for showing off million-dollar art on their menus and churning out nightmare fuel at the same time, this was a pleasant surprise. I forgot how much I enjoy unboxing a burger instead of tearing off a piece of fake aluminum foil. The bacon was salty and crunchy, while the BBQ sauce helped fight off the seemingly infinite amount of onions that McDonald's always seems to put on their Quarter Pounders. I don't know what it is about McDonald's onions that makes them the only standout ingredient in a sandwich, but they are aggressive.
Was it good? Yeah. It was actually really good. Was it worth $6.59? Absolutely not. Wendy's Pretzel Bacon Pub Cheeseburger is only $5.99 Which is blows this thing out of the water. A pretzel bun, craft beer cheese and bacon for seventy cents less? More importantly, a Pretzel Bacon Pub Double is only $6.89, which is nearly twice the sandwich, for a dime more. That's the end of the discussion right there. The Travis Scott is not the best sandwich by any means. If anything, it shows just how far behind McDonald's is in the fast food game. It's getting dunked on by its competition, and is calling in the big guns to save their skin.
Now, if they started pulling names like Lizzo, Charlie Puth, Halsey, etc., McDonald's could have quite the lineup on their hands. Look at Moe's Southwest Grill for example, does anyone know what a "Joey Bag o' Donuts" actually is? No, but who cares? If they changed the McNuggets to Cardi Nuggies, people would line up in droves to buy them. It's marketing, and in this case, it peaked my interest, and swallowed me whole. So congrats McDonald's, you got a good sandwich on your hands, if a bit pricey, but I'm paying for Travis Scott's name...not yours.
Have you had the Travis Scott? Did it give you goosebumps everytime? Or did you need the Heimlich? Comment Below!